15 tips to improve product images and boost online sales
When you think about it, running an online store is no different than running a brick and mortar shop. You need to be ready anytime the clients want to buy. You need to sell the goods you like. So there’s got to be customer support. The only thing that actually makes a distinction between these two shopping environments is the implementation. Especially when it comes to products. For example, there is a chance that you will need to enhance product photos in order to snare the interest of your clients successfully.
Physical vs. digital storefronts
At the actual storefront, you’d typically have a sales manager going around the shop on a daily basis to ensure the things hanging on the right stands, shelf face, and there are no noticeable signs of harm on the goods. You realize that the presentation of products is what attracts consumers to come up close. And if you can market it visually, the nature of the product—how it sounds, how it smells, how it works—takes care of the rest.
For your digital storefront, there is no partner that will search on and arrange products. So you don’t have to think about anyone breaking objects or haphazardly bringing them back where they don’t belong. Yet, there is still work to be done in this field. It’s all like putting up the merchandise properly—the first time—so there’s no upkeep later.
Today, when we’re talking about products in online retailers, we’re talking about product images and related details. These days, digital storefronts have not been popular on the merits of a single product picture and a one-line summary. There’s a lot left to come with optimizing product pictures. With that in mind, let’s discuss 15 ways to enhance product photos and increase online sales in the process.
- Use high resolution to improve product images
“High-quality” can signify a variety of items that are intended to enhance product images. Let’s talk about what makes a picture pixel perfect, no matter what gadget or screen shoppers are using to display it.
This is generally known as “retina ready.” Essentially, there are more pixels in a square-inch space, making the picture appear better and smoother than those that are not ready for the retina. To do this, the items should be photographed using a high-quality DSLR camera. To maintain the crispness of your files, you will also need a WordPress theme that supports retina-ready pictures.
Pro tip: If you simply can’t get access to a DSLR camera, or if you don’t have the resources to recruit someone who has one at your side, there are other cheap methods you can use to produce pro product images.
Optimize images for search
Search Engine Optimization (SEO) will boost product photos much like any written content on your site. Here’s how to:
- Please rename your file before uploading it with a name that fits the photo.
- Add a summary to the submitted image that uses the same keyword as the name of the file.
- Include an alt tag for the picture that contains a keyword as well.
The more consistent you are in explaining the quality of your picture (or page), the more search engines can react.
Optimize related content for search
In addition to the correct descriptive text for images, the surrounding text can be used to convey a clear narrative about the object. Take the keyword you used to describe a picture, and then use the title and explanation on the product page. For, e.g., I worked hard on this real estate website to refine search photos.
Create an image sitemap
A sitemap is an XML file that you send to search engines to inform them about the contents of your website. Usually, we are advised to work on building a sitemap that covers all indexable pages. However, if your online company depends on the opportunity to sell specific products, you can even boost product photos by allowing them to rank in the quest.
Here’s what Google has to say about the picture maps of the site:
When user interest decreases (a new study said that it’s about eight seconds away), you can’t afford a slow-moving website or slow-down picture loading speed to stand in the way of conversions.
There are a lot of options available to help you take up the slack, so you’re probably going to want to have a caching addon. This will serve pages quicker to repeat users. There is also a content delivery network, or CDN, that helps by routing geolocation queries. With these, eCommerce companies enjoy not only faster picture load times but also an extra degree of protection.
Use a reliable file format
You can quickly boost product images by using either a.JPG or.PNG file format. However, there is some disparity in scale (which we’ll deal with next); the main difference between the two is the clarity of the context. If your site uses a background color other than white, and you don’t want your picture to stick out like a sore thumb, use.PNG for a clear background instead of a random white block.
- Don’t resize images
You can easily upload product images to either a.JPG or.PNG file format. While there is a clipping path graphics disparity in size (which we will deal with next), the key contrast between the two is the consistency of the meaning. If your site uses a background color other than white, and you don’t want your logo to stand out like a sore thumb, use.PNG for a transparent background instead of a random white block. You can easily upload product images to either a.JPG or.PNG file format. While there is a disparity in size (which we will deal with next), the key contrast between the two is the consistency of the meaning. If your site uses a background color other than white, and you don’t want your logo to stand out like a sore thumb, use.PNG for a transparent background instead of a random white block.
Provide multiple angles
One of the biggest issues with online shopping is that consumers can’t touch the products. While there is also no way for you to allow them the chance to feel the cloth or to measure the quality of your goods, you can at least make them see things from a range of angles.
Take several images to show off the main product angles.
You can also do anything like the one you see at DueMaternity, with rotatable pictures so that consumers clipping path service provider can view all 360 degrees. In reality, the motherhood retailer found that by enhancing product images in this way, 27 percent more conversions were seen relative to static images.
Use video when possible
Again, since the online shopping experience is somewhat limited, you need to find innovative ways for consumers to sample items. How about a video instead of photos? According to the Animoto poll, 73% of respondents said they were more likely to buy anything if they could watch an explanation video about it.
When we speak about the color of the product images, we could apply it to the background color or the color of the product itself. For each, however, color is highly prominent in the conversion process—so much so that, according to Kissmetrics, “90 percent of all product or car background change assessments have to do with color.”
Provide context to improve product images
When photographing the items, it may be smart to ditch the strong background color together, depending on what you’re offering. Eye-tracking research by the Nielsen Norman Group found that users favor photos of real people using real goods. They really wanted to see items set in context.
Go minimal with everything else
Product image optimization is not just about making images look good. It’s also about what you do with the surrounding space to draw focus to those photos. It’s going to keep the web looking transparent and tidy, so visitors’ eyes can’t help but lock on the beautifully styled product images you’ve posted for them to search.
Factor shareability into the equation
Don’t forget the power of word-of-mouth marketing. Say you have a buyer who came across one of your items, and she car photo editing realized her mother was looking for the very thing. Instead of forcing her to copy the URL, open her account, and send a message to dear old mum, you might save her time and effort by adding social media and email sharing icons.
Include user-generated content
User-generated content is another type of word-of-mouth marketing that you can exploit as an online retailer.
You’ve also seen posted images and videos on social media showing items that people have recently bought. Not only are those consumers more than pleased to see advertisers use their images on blogs and on social, but potential customers still want to see them. When brands post product images, there is still some apprehension about how genuine or realistic a picture is. However, where the images are taken by a customer who has previously used the product, there is a better likelihood of maintaining trust.
Test your images
Third but not least, don’t hesitate to test the photos with A/B.
Only because you don’t have a physical storefront that needs daily upkeep and maintenance, don’t neglect that your web can still use sprucing. This is particularly true because you can’t see the faces of the customers as they step into the entrance.